Analyse the Political Implications of Concentrated Media Ownership and Control Essay

The media is fundamentally used to spread data. It is a stage for correspondence between the individuals and the individuals who hold authority. In today’s world the media has a huge job in the working of society and can contact a mass crowd through advancements, for example, print, Internet, TV, film and radio. There has been expanding worry over the developing convergence of media proprietorship just as how this expanded media control impacts and shapes majority rules system. Concentrated media possession alludes to the quantity of people or organizations who control an expanding share in the broad communications showcase, which at present is not very many. For instance, eleven out of twelve significant Australian Newspapers are claimed by Rupert Murdoch’s News Corporation or John Fairfax Holdings (Independent Australia, 2011). Society has seen news head honchos, for example, Rupert Murdoch, rule cross-media possession with organizations in print, TV, film and so on. The media and legislative issues are firmly entwined and with an expansion in concentrated media possession and control, issues, for example, political inclination; the trivialisation and drama of policy centered issues in the quest for benefits; and the diminishing amout of article assorted variety and articulation, have become issues of worry for the purchasers of this broad communications. Road portrays predisposition as â€Å"the thought that the acts of writers and editors bring about articles and projects that favor one perspective on the world over another, giving food to one lot of interests while sabotaging an alternative† (Street, 2011). Predisposition is a huge issue inside all media, and specialists uphold a heap of guidelines and limitations on media companies to attempt to dispose of it. With an expansion in media focus, and the force that the media yields, dispensing with political inclination inside the media has become a significant issue. Since the vast majority of the media foundations are claimed by organizations, for example, Rupert Murdoch’s News Corporation, the most widely recognized supposition that will be that the media all in all might be affected by its proprietors. For example, there are times when the owners’ choice may influence the sort of data that media would unveil to people in general. Wagner points out that â€Å"the news media circulate a significant part of the data we get about our general surroundings. A huge number of government officials, strategy specialists and conclusion creators wish to transmit data to the general population on the loose. The news media fill in as middle people in this data advertise, choosing to transmit a small amount of the a great many possible messages to an audience† (Wagner, 1997). For instance, Rupert Murdoch’s Fox News channel was been scrutinized for its right-inclined news inclusion. Murdoch has consistently been believed to support the moderate side of legislative issues and the Fox News channel has been believed to show inclination toward the Republican Government in America. Fox Founder and president Rodger Ailes was a republican political employable in Washington. He assisted with The Nixon and Reagan battles just as the senior Bush’s media system for his presidentiary crusade in 1988 (Ackerman, 2001). David Asman, The Fox News Channel’s daytime stay was known for his relationship with the conservative Wall Street Journal. Another stay for Fox News, Tony Snow, was a preservationist editorialist and furthermore the central speech specialist for the main shrub organization (Ackerman, 2001). The Fox News Channel likewise facilitated representatives and moderators, for example, Eric Breindel, John Moody and Bill O’Reilly, every one of whom were known for their preservationist, conservative perspectives (Ackerman, 2001). Rupert Murdock expressed, â€Å" â€Å"I challenge anyone to show me a case of predisposition in Fox News Channel. (Ackerman, 2001) In any case, taking a gander at the people that were accountable for scattering the news at Fox, it is difficult to accept that none of the political stories secured by Fox didn't support the more preservationist side of American legislative issues. Media combinations, for example, News Corporation, can influence popular assessment and with the expanding control they approach, it is credulous to believe that they would not utilize this capacity to impact and influence general feeling to fit with their own plans and philosophies. The size of the colossal media firms of today surpasses the size of the biggest firms fifteen years prior by a factor of ten. (McChesney, 1999). With this expansion in the size of the significant media companies likewise comes the expanded quest for benefits by these organizations. Now and again, this quest for benefit can be to the disservice of data and thusly popular government. Enterprises search for stories that will pull in and engage perusers and watchers, some of the time ignoring stories that hold high data content and reflect political arrangements and plans. McChesney alludes to this need to aximise benefits when he states â€Å"With the gigantic strain to draw in crowds yet to minimize expenses and not take risks, the standard course of the media monsters is to go to the time tested equations of sex and viciousness, consistently consideration getters† (McChesney, 1999, p34). With the expanded accentuation on benefit boost and the commercialisation of news media, there is a hazard that buyers of news media will stop to approach data in regards to littler issues in the public eye, for example, neighborhood political strategy/s and other progressively limited issues. Since these issues are little and aren’t seen as income workers, or significant issues, they might be yielded to clear a path for issues on everyone's mind and embarrassments. As such, benefit and income may turn out to be progressively significant, according to media combinations, than data. The unadulterated size of the media and its impact over data impactsly affects majority rules system and governmental issues. Meier (2011) locales Giddens in his work. Giddens discusses the trivializing of policy centered issues and personas and states â€Å" The media†¦ have a twofold connection to majority rules system. From one perspective †¦ the rise of a worldwide data society is an amazing democratizing power. However, TV, and different media, will in general demolish the open space of exchange they open up, through constant trivializing, and customizing of policy driven issues. In addition, the development of monster global media enterprises implies that selected business head honchos can hold tremendous power† (p 298). Generally, Giddens is expressing that while news media and media organizations may communicate policy driven issues and strategies, these perspectives are to some degree pulverized with the consistent accentuation on the legislators themselves. As a result of this a lot of accentuation is detracted from the genuine policy driven issues. A case of this is the consistent analysis of Julia Gillard and her way of life. For instance, she is an unmarried lady; her accomplice is a beautician. There is likewise steady assessment of her haircut, closet, her figure and her voice. Gillard is continually known for betraying Kevin Rudd. She has been depicted as conniving just as a liar. Rather than the media assessing and evaluating her approaches and taking a gander at her as a pioneer, we see the media sensationalizing the above insignificant issues as opposed to focusing on what she is accomplishing for the nation strategically. As Media fixation and control expands, decent variety of articulation diminishes. In every single solid vote based system, a wide scope of grouped assessments are offered, and media offer a huge wide range of positions, qualities and predispositions. No individual is obliged to acknowledge a specific position or contention, however they are urged to have put their own perspectives and reactions forward. The center issue that accompanies media focus is that it lessens ideological decent variety inside the media framework. Studies have been directed that show that in spite of the fact that there might be more news sources, there isn't really more data or decent variety in media. â€Å"Rather than the new stages prompting an assorted variety of voices, voices are in truth being snuffed out†¦ An investigation of autonomous media demonstrated that 96 percent of stories essentially originated from reusing stories found in the prevailing media. In any case, The investigation likewise demonstrated that the predominant media was delivering 73 percent less data than 10 years ago† (autonomous Australia, 2011). Curran states that â€Å"they can utilize their money related influence to drive new participants out of the commercial center by propelling costly special crusades, offering limits to sponsors or purchasing up key imaginative personnel† (Curran, 2005) Because of the expanded influence of media companies, they can dispense with their opposition and in this way decline the measure of assorted variety accessible to the shopper. Robert W. McChesney plots in his book Corporate Media and the Threat to Democracy that there are three factors that permit vote based system to work at its best. The first is â€Å" it helps when there are not critical variations in financial riches and property possession over the society† (1997, p5). The second requires there to be â€Å" a feeling of network and a thought that a people prosperity is resolved to no little degree by the community’s well-being† (1997, p5). At long last McChesney states â€Å"democracy requires that there be a compelling arrangement of political communication† (1997, p5). Media fixation and control attempts to the inconvenience of every one of these components. Right off the bat the multi billion dollar media enterprises, don't speak to financial equity inside the general public, in truth they help to make the hole between the common laborers and authority increment. Media fixation questions McChesney’s second factor as news tycoons and organizations have gotten progressively centered around the quest for huge benefits and individual increase, and are not vigorously affected around society�

Mpw1153 Moral Education Essay

Task 1: ETHICAL DECISION-MAKING We settle on decisions consistently. A portion of our decisions are functional choices about what will work best, look prettier, feel milder, taste better, what to eat today or last more. Those choices don’t essentially include right or wrong; they include proficiency, accessibility, reasonableness or inclination. For those decisions list your alternatives, accumulate data about your decisions, list the advantages and disadvantages for every one, select the best choice and there you have it †a genuine choice. Then again a significant number of our decisions are tied in with making the best decision. Every one of these decisions includes a large number of messages spinning inside the cerebrum. In a brief instant our brains audit the realities, investigate our emotions, study results, look at the choices against our convictions and needs, consider what others may think, and give the signal for activity. Choices occur so rapidly yet the results can endure forever. That’s why cautious thought is significant. A code of morals can help. It decides heading in our lives. Significant choice require some serious energy and should be think it cautiously cause what you do will influence the individuals around you. State, you are a CEO during the time spent settling a business association which is indispensable for the endurance of your organization, and afterward you are horrified to find at last that your forthcoming accomplice is engaged with precise pay off of expense authorities in one of the principle nations where you are wanting to grow the market for your item. Insofar as no one realizes that you realize you caught a discussion in a lift, or incidentally observed an email planned for another person. You have the alternative of deliberately ignoring. On the off chance that and when the degenerate practices are exposed, you can guarantee that the fleece was pulled over your eyes. At that point, your asset report will be looking more beneficial and you can bear to break with your accomplice and let them face the difficulty alone. There is no uncertainty that such a strategy is exploitative. Yet, in a genuine circumstance, the elective choice may be an extremely troublesome choice to take, particularly if there is a genuine risk that without this association your organization will leave business. Personal responsibility is a legitimate thought. An organization isn't required to penance its inclinations and those of its investors for more noteworthy's benefit. Be that as it may, the case we are presently portraying works out in a good way past genuine personal circumstance. The issue, gruffly, is one of shortcoming of will. You comprehend what you ought to do, yet are hesitant to take care of business. Also, the other circumstance, a monstrosity mishap happens at a concoction plant with a formerly excellent wellbeing record, and a man kicks the bucket. An examination concerning the reasons for the mishap prescribes measures to forestall comparative mishaps occurring later on. Anyway these progressions would be restrictively costly to actualize. The CEO faces the decision of shutting down the plant with the loss of several employments, or permitting the plant to proceed with changes in strategy which lessen the hazard however don't dispense with it altogether. We are solicited to decide the incentive from wiping out a little however critical danger of injury or demise versus the benefit of proceeding to give work. An obstinate reaction is state that no worth, anyway extraordinary, can be put on a man’s life. Nonetheless, if that guideline were to be incorporated actually, every day life would come to a standstill. Regardless of whether just a single individual a year passed on in a fender bender, all private vehicle would be prohibited. In this way, while we offer empty talk to the conviction that a human life is unimaginable, by and by choices are made which are conflicting with that conviction. A truly troublesome moral choice, then again, is one where with the best will on the planet you don't have the foggiest idea what you ought to do. The issue here isn't with the will however with moral information. The shrewd chief has the moral information that the indiscreet or unpracticed leader needs. Absence of capacity in moral dynamic can be cured by suitable preparing. As we will currently observe, be that as it may, fitness in settling on moral choices is as yet insufficient. Once in a while we face moral choices which are troublesome, not as a result of something we do not have the necessary information or mastery but instead on the grounds that the idea of the circumstance which we are managing is with the end goal that no measure of skill would be adequate toâ determine the unrivaled ‘correct’ answer. This is the trademark highlight of a genuine moral predicament.

Essay Samples - How to Write One For Your Child

Essay Samples - How to Write One For Your ChildNowadays, many parents and teachers believe that writing a child's essay samples is just not an easy task. However, these are absolutely not true and they are easily achievable with a little help. With this guide, you will be able to find some excellent essay samples that are both effective and appealing to your child.It is true that writing essay samples for your children may not be that easy and at the same time, it may take you a lot of time. However, it will also be very satisfying and you can actually have fun while doing so. This is because the whole process of writing is supposed to be fun and you can just let your creativity soar as you use examples that are either inspiring or entertaining for your child. In fact, you may even become the best essay writer if you can write an essay for your child by using examples that appeal to them.An easier but still popular way of writing essays for children is through word games and puzzles. Some good examples that are already known for their winning combination are mazes, jigsaw puzzles, coloring pages, numbers, etc. With this guide, you will be able to get the best results when you are using these great tools for your children.When you are trying to find great essay samples for your child, you should first of all consider looking into the source of the material that you want to use. For example, you will never want to write something about baby blankets, let alone an essay sample, if the source of that material is a well-known play that your child has watched in the past. You must first ask yourself if your child can relate to the material that you will be using or if it will be detrimental to your child's learning process.You should also make sure that the essay samples that you will be using are applicable for your child. You may try to explore for different types of essays. By doing so, you will be able to find one that will definitely work for your child. This wa y, you will also be able to discover the importance of context to writing essays, which will ultimately benefit your child's learning process.Another essential aspect that you should consider when looking for essay samples for your child is their familiarity. Most parents are quick to assume that essays are not suitable for their children because they seem too advanced for them. However, you should keep in mind that children learn things better when they are familiar with them, therefore you must be careful not to confuse them with complex ideas and concepts.Lastly, you should never be afraid to ask questions especially if you are unsure about a certain topic that is addressed in the essay samples. It is absolutely normal for parents to be a bit suspicious but it is necessary that you seek some answers for yourself. And asking questions is one of the best ways to do this. This is because you will be able to gain important insights about the process of writing and by doing so, you wi ll be able to produce an essay that will be more effective for your child.By now, you have probably realized how easy it is to get essay samples for your children that are both professional and appealing. These tips will help you create the best essay for your child that can actually be the most effective in the long run.

Organizational Communication An Organization - 1823 Words

Originally I believed Organizational Communication to be simply about the sending of and receiving of messages effectively to accomplish a common goal within organizations. I was aware of the variety of methods organizations used to transmit messages; oral, written, and face-to face. I know from personal experience that organizations are always looking for people to join their organization who can communicate effectively; give and follow orders, listening skills, work well within a team environment, problem solve, give appropriate feedback and convey ideas clearly and concisely. Organizational communication serves several purposes. Organizational communication is used to complete tasks such as maintenance of policy and procedures, facilitate planning, coordination, and management of organizational operations. Organizational communication helps us accomplish task specific to roles and responsibilities within an organization and to develop relationships and resolve conflicts. Ultimately, organizational communication is the means through which organizations communicate its climate and culture; the very attitudes, values and goals by which the organization is shaped. Of all the books and textbooks, I have read for classes taken during this program, the one book that served to develop my understanding and philosophy of organizational communication was â€Å"Nuts! Southwest airlines crazy recipe for business and personal success† (1998). Southwest Airlines employee-oriented andShow MoreRelatedOrganizational Communication : An Organization1591 Words   |  7 PagesIntroduction The way in which individuals in an organization communicate with each other is what organizational communication is referred as in the simplest of terms. However, a little more precisely in terms of organizational communication as a field, it is defined as the consideration, study, and the censure of communication. Therefore, it would be safe to say organizational communication is not merely the transfer of a message from one party to another but it is also an element which shapes upRead MoreOrganizational Communication : An Organization4658 Words   |  19 Pages Organizational Communication Prespectives YourFirstName YourLastName University title INTRODUCTION Organizational Communication Perspectives Organizational communication perspectives refer to the different approaches to evaluating the interactions between individuals working in an organization. The criteria apply to horizontal, lateral and vertical communication. Organizational communication perspectives describe and illustrate the flow of information in an organization. Through theRead MoreOrganizational Communication : An Organization4433 Words   |  18 Pages Organizational communication Abdullah Allaboon Fairleigh Dickinson University Introduction Organizational communication perspectives refer to the different approaches a person can take to evaluate interactions among individuals working in an organization. There are three approaches in evaluating an interaction between employees in an organization, which are (1) Traditional perspective, (2) Interpretive perspective, and (3) Critical perspective (Papa, Daniels Spiker, 2007). ThoseRead MoreOrganizational Communication : An Organization2549 Words   |  11 PagesOrganizational Communications Organizational pollution is the process by which tasks and activities of a company or an organization are collected and coordinated in such a way that it will enhance the attainment of goals the collective group and an individual (Katherine Miller. 1999). It’s a component of effective management in a working environment. Organizational communication is a field of its own whereby it considers, analyzes, and criticizes on the role and responsibility of communication fromRead MoreThe Importance of Communication in Implementing Organizational Change: a Review of the Literature for Information Organizations2917 Words   |  12 PagesThe importance of communication in implementing organizational change: a review of the literature for information organizations Kelly M. Gordon San Jose State University School of Library and Information Science Foundations Workers at all levels of an organization, be they CEOs, middle managers, or entry-level staff, recognize that change is inevitable. However, the successful implementation of organizational change in response to changes in an organization’s external environment canRead MoreThe Definition Of Organizational Communication774 Words   |  4 PagesOver the years, the definition of organizational communication has been a highly-debated and complex facet of the scholarship. Researchers have placed a key importance on relationships between people within the organization and how the organization structures itself as a whole. Organizations are communicative, asserting the need of communication to help constitute the organization itself. Organizational communication has been defined as â€Å"the substance of organizing in the sense that through discursiveRead MoreHistory of Organizational Communication1537 Words   |  7 Pagesof the Field Reflection Paper | What is organizational communication? As a field organizational communication studies exactly what it sounds like the communication in organization. Defining the particulars of this often comes down to the researcher and the perspective that skew their opinions on the field. These subtle differences are why it takes Papa, Daniels and Spiker almost 16 pages to express their definition of their field of study. The organizational experiences of an individual have a hugeRead MoreOrganizational Trends: Increasing Productivity With Communication1383 Words   |  6 Pagesï » ¿Running head: ORGANIZATIONAL TRENDS: INCREASING PRODUCTIVITY WITH COMMUNICATION Organizational Trends: Increasing Productivity with Communication Organizational Trends: Increasing Productivity with Communication Organizational studies continues to gain respect and compel attention within many professional communities, include the business community. A trend in organizational behavior that will impact businesses for the next decade is how communication relates to productivity. The 21st centuryRead MoreHow Strategic Ambiguity Is Used To Create Favorable Impressions1123 Words   |  5 PagesHow strategic ambiguity is used to create favorable impressions organizational policies First, the present uncertainty definition is a straight outcome of relative perception of meaning. Being a strategy in Organizational Communication outlook, ambiguity remains essential to some consistent observation. Perception, Language as well as knowledge are wholly symbiotic. The reality experience if it is due to language, perception, memory, or something else, is a product of skipping outside the providedRead MoreThe School Of Public And Environmental Affairs1568 Words   |  7 Pagescontinuous occurrence throughout the growth of organizations and their success can be correlated with how adaptable the organization is to these changes. SPEA’s current organizational structure is not working effectively, so in order to remedy this problem, we must change the organizational structure within SPEA. I have created a plan that will solve the communication problems within SPEA while simultaneously enhancing the structure and culture of the organization. The School of Public and Environmental

A Brief Note On Federal Government Statistics Work...

According to federal government statistics: About 700 people a year are murdered on the job. Between 1992 and 2012, there were 14,770 workplace homicide victims. Staggering statistic, I know! If you are like me, you wonder where are these people working?! According to OSHA (Occupational Health and Safety Administration) certain work factors, processes and interactions put us at increased risk for violence. Examples include: Working with the public. Handling money, valuables or prescription drugs (e.g. cashiers, pharmacists). Carrying out inspection or enforcement duties (e.g. government employees). Providing service, care, advice or education (e.g. health care staff, teachers). Working with unstable or volatile persons (e.g. social services, or criminal justice system employees). Working in premises where alcohol is served (e.g. food and beverage staff). Working alone, in small numbers (e.g. store clerks, real estate agents), or in isolated or low traffic areas (e.g. washrooms, storage areas, utility rooms). Working in community-based settings (e.g. nurses, social workers and other home visitors). Having a mobile workplace (e.g. taxicab). Working during periods of intense organizational change (e.g. strikes, downsizing). Depending on factors such as time of day or geographic location risks for violence in these occupations can very greatly. Statistically, non-fatal workplace crimes are much more common. In 2009, according to the Bureau of Justice, there were 572,000Show MoreRelatedCommunity Health Nursing Final Exam Study Guide Essay15874 Words   |  64 PagesBeing brought to the ED is extremely expensive. Critical interventions are very costly, and so are all the diagnostic tests that must be done. They usually don’t have insurance. High mental heath issues in the homeless population. High risk for infections, trauma, violence. Don’t age very well. Where do they seek health care services? (pg. 425, Effects of Homeless on Health) Health care is usually crisis oriented and sought in emergency departments. Those who access health care have a hard time followingRead MoreDubais Political and Economic Development: Essay38738 Words   |  155 Pagesrequirements for the Degree of Bachelor of Arts with Honors in Political Science WILLIAMS COLLEGE Williamstown, Massachusetts MAY 10,2005 Table of Contents I Persian Gulf Development Literature Oil Curse Literature Arab and Islamic Factors Regional Ovemiew and Historical Background Dubais Development History I1 PI1 Explaining Dubai9sDevelopment Outcome Why Not Other Gulf States? Dubai versus the Development Literature IV Dubai in a Cornparatbe Corntext Saudi Arabia QatarRead More2006 Arroyo Case Study31910 Words   |  128 Pagesthe fictitious Arroyo Fresco Community Health Center and any other organization, either named Arroyo Fresco Community Health Center or otherwise. Other organizations cited in the case study also are fictitious, except for several national and government organizations. Because the case study is developed to train Baldrige Examiners and others and to provide an example of the possible content of a Baldrige application, there are areas in the case study where Criteria requirements are not addressedRead More2006 Arroyo Case Study31910 Words   |  128 Pagesbetween the fictitious Arroyo Fresco Community Health Center and any other organization, either named Arroyo Fresco Community Health Center or otherwise. Other organizations cited in the case study also are fictitious, except for several national and government organizations. Because the case study is developed to train Baldrige Examiners and others and to provide an example of the possible content of a Baldrige application, there are areas in the case study where Criteria requirements are not addressedRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesor for customer service please, call 1-800-CALL WILEY (225-5945). DeCenzo, David A, Robbins, Stephen P. Fundamentals of Human Resource Management—10th ed. ISBN-13 978-0470-16968-1 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Brief Contents PA RT 1 Chapter 1 Chapter 2 UNDERSTANDING HRM The Dynamic Environment of HRM 2 Fundamentals of Strategic HRM 28 PART 2 Chapter 3 Chapter 4 THE LEGAL AND ETHICAL CONTEXT OF HRM Equal Employment Opportunity 56 Employee Rights andRead MoreWireless Technology Essay16392 Words   |  66 PagesHornibrook Table of Contents Introduction to Wireless Technology 4 Overview of Wireless Technology 5 Science that Drove Wireless Development 6 Signal Types 10 Wireless Network Infrastructure 12 History of Wireless Technology 15 Social Factors that Drove Wireless Technology 19 Wireless Technology Timeline 24 Political Effects on Development 28 Legal Issues Related to Wireless Technology 30 Legal Concerns Related to the Development of Wireless Technology 31 Economics in RelationRead MoreOperational Risk Management50825 Words   |  204 Pages≈√ F M A G u i d e l i n e s on Operational Risk Management These guidelines were prepared by the Oesterreichische Nationalbank in cooperation with the Financial Market Authority Published by: Oesterreichische Nationalbank (OeNB) Otto-Wagner-Platz 3, 1090 Vienna, Austria Austrian Financial Market Authority (FMA) Praterstraße 23, 1020 Vienna, Austria Produced by: Oesterreichische Nationalbank Editor in chief: Gà ¼nther Thonabauer, Communications Division (OeNB) Barbara Nà ¶sslingerRead MoreCase Study148348 Words   |  594 Pages Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies around the world. Visit us on the World Wide Web at: www.pearsoned.co.uk ---------------------------------This edition published 2011  © Pearson Education Limited 2011 The rights of Gerry Johnson, Richard Whittington and Kevan Scholes to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Pearson Education is not responsibleRead MoreStudy Guide Essay25129 Words   |  101 Pagescourse both helpful and motivating. We send our best wishes as you work toward the completion of your program. Sincerely, Thomas M. Neal President All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without written permission from the publisher, except for the inclusion of brief quotation in review. Copyright  © 2014 by California Coast UniversityRead MorePrimary Sector of Economy17717 Words   |  71 Pagessector composition Global agricultural output from 1970 to 2008. This time covers the effects of the Green Revolution. Below is a list of countries by agricultural output in 2011. Agricultural output in 2011 | Rank | Country | Output in billions of US$ | Composition of GDP (%) | % of Global Agricultural Output | — |    World | 4,130.689 | 5.9% | 100.0% | 1 |   China | 670.893 | 9.6% | 16.2% | 2 |   India | 333.652 | 18.1% | 8.1% | — |   European Union | 323.284 | 1.8% | 7.8% | 3 |   United States

Stigma And Stigma Of Drug Addiction - 1478 Words

Nathan Krikorian Stigma of Addiction 10/20/2014 Drug addiction is stigmatized throughout society. Stigma is seen in all types of situations; race, religion, disease, mental health, addiction, what a person’s social and economic standing is. All those examples can be stigmatized, and we, ourselves, do this every day and may not know we are. Because society and especially the media has engrained these moral judgments in our minds about what is right or what is normal. But we should take a second to think about these things a little more in depth before defaulting to what we think we know about these problems. In the case of drug addiction, we see stigma in all types of shapes and sizes. Whether in the media or walking to class with a group of friends, we see it more often than not. That feeling you get when you see a person on the street walking through the rows of cars at a stoplight. Some people (myself included) roll up their windows and avoid eye contact hoping they will just walk by. Chances are that person is in that s ituation because of a serious addiction and really needs help, but isn’t afforded that chance because we the normal people avoid them at all cost. Maybe we can change that. Maybe we can break through these common stigmas and begin to make a change in the way addiction is viewed in society. We first need to ask ourselves what stigma actually is. The government of Western Australia Mental Health Commission defines stigma as, â€Å"†¦ a mark of disgrace thatShow MoreRelatedThe Stigma Of Drug Addiction1791 Words   |  8 PagesThe Stigma of Drug Addiction â€Å"Addiction is a choice not a disease†, is a common phrase that stigmatizes drug addiction in our everyday language. The lack of public knowledge about this social problem causes widespread stigmatization and discrimination of the ill. As a result, many individuals who seriously need professional help feel isolated and hopeless, making it harder for them to recover. Although, there are many efforts to reduce the stigma of addiction, false conceptsRead MoreAdolescent Stigma Towards Drug Addiction1830 Words   |  8 PagesAdolescent Stigma Towards Drug Addiction Ashley Bower Chapman University Adolescent Stigma Towards Drug Addiction Introduction The impact of stigma in today’s society is not studied enough, however, it should be because of the effects it can have on a persons life decisions. It is defined as a negative or shameful characteristic, more specifically, one that indicates a sign of disorder (Merriam-Webster Dictionary, 2011). The article addresses how individuals who abuse drugs are likelyRead MoreDrug Addiction : A Serious Illness1276 Words   |  6 Pages Drug addiction is a serious illness that can ultimately lead to the breakdown of families, long term psychological issues, and challenges that last a lifetime. People experiment with drugs for various reasons, whether it be for fun or to escape an unpleasant feeling. Some may try drugs the first time out of sheer curiosity, to fit in with friends who are using, or to enhance their performance at some activity. Others may try drugs to help them cope with difficulties in life. Drug addictionRead MoreStigm Notes On The Management Of Spoiled Ident ity1643 Words   |  7 Pagesbook, Stigma: Notes on the management of Spoiled Identity, Erving Goffman defined stigma as an â€Å"attribute that is deeply discrediting† and that reduces the bearer â€Å"from normal being to a person that is tainted† (Goffman 1963, p. 3). It is considered a form of stereotype or labeling of a person or group based on their illness and handicap. The topic that I will be discussing in this paper is Alcoholism, how people who are alcohol dependence are stigmatized and ways to help reduce the stigma and discriminationRead MoreIs There Anybody Out There?. Maia Szalavitz, Author Of1484 Words   |  6 Pagesabout our finger-pointing mentality on drug abuse, â€Å"Addiction is one of the most serious health problems we face today, and as of 2010, more than 23 million people have an addiction to drugs, and according to the National Institutes of Health, these addictions contribute to more than 100,000 deaths per year.† Drug abuse is a major problem in the United States and throughout the world as more and more people become addicted every day. When you hear the words drug addict you think of desensitizing termsRead MoreWarning : Side Effects On Health874 Words   |  4 PagesWarning: Side Effects During a Methadone study, a misuser articulates experiences with addiction stigma by stating, â€Å"They look at you like you’re a drug addict and then they look at you like they can treat you any way they want. You know what I mean. You’re a drug addict. Well, you’re lower than I am if you use drugs.† (Earnshaw, et. al, 8). Impacts of addiction can be felt by the whole community. Administration of psychoactive medication is a valuable technique of treatment for ailments, but irresponsibleRead MoreA False Explanation Of The Nature, Purpose And Goals Of A Research Team1125 Words   |  5 Pagessurveys will be given prior to entering the program, after completion of the first step, after completion of the program, and four months after completion of the program. The between-subjects variable will be addiction type. There will be an alcohol abuser group, drug abuser group, and combined drug and alcohol group. There will be 100 participants in each group. Ti me will be the independent variable, and the dependent variable will be self-deception. Self deception will be measured by the self-deceptionRead MorePlaying The Odds On Society975 Words   |  4 Pagesin close proximity to the addict’s life are the first to recognize the illness and stigmatize the individual. The job of the addict is to remain as discreet as possible in order for his or her stigma to remain hidden from public view. But once recognition of the addict’s deviance occurs, a powerful stigma is born leading the majority of people in close relation to develop shameful views on the freshly labeled man or woman. In order to be recognized by others as an addict, there are several uniqueRead MoreMaia Szalavitz, Author Of Unbroken Brain, Points Out In1270 Words   |  6 Pagesabout our finger-pointing mentality on drug abuse, â€Å"Addiction is one of the most serious health problems we face today, and as of 2010, more than 23 million people have an addiction to drugs, and according to the National Institutes of Health, these addictions contribute to more than 100,000 deaths per year.† Drug abuse is a major problem in the United States and throughout the world as more and more people become addicted every day. 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Role Of Designs And Marketing Capabilities - Myassignmenthelp.Com

Question: Discuss about the Role Of Designs And Marketing Capabilities. Answer: Introduction: Competency is largely seen as a key to maintain a progressive trend of profitability and also acquiring a sustainable business process (Sohn, Kim Jang, 2014). Such competency is attained through various business strategies that also include having a competitive marketing strategy, which could generate much attention among the target customers and increase the chances to get sold among them (Liu, Li, Chen Balachander, 2017). As stated, a competitive marketing strategy might be an important aspect to popularize a newly launched product or service or to increase the sales of existing products or services. A competitive marketing strategy can be attained by designing it appropriately under the guidance of marketing experts who are well experienced in doing such thing (Huotari Hamari, 2017). This particular study presents a marketing plan for Donalds Company, which is specialized in making chocolates. The plan is required to support it to enhance its competitiveness with the products like drinking chocolate, cocoa product, marshmallow, candied nut and glazed fruit products, which will be new to this company. These products will enhance competitiveness as opined by the company; these are some rarest concepts to the chocolate lovers. Moreover, if these products are launched with an appropriate marketing plan, chances of success according to the company will increase. This looks feasible also as according to Bettiol et al. (2016), marketing strategy is now like a weapon that is being used to influence the perception of customers as governed by the three different views of Aristotelian Appeal Ethos, Pathos, and Logos. The main purpose of this assignment is to present a marketing plan that could suitably place the proposed product line of the Donalds Company with enhanced opportunities for business incrimination and reduced risks from various factors like consumer behavior and the legal policies of the Australian government. Brief summary of the company: Donald's Company is being owned by "Donald B" and is based in Melbourne. The company is specialized in making chocolates. The prepared chocolates are then sent to customers with the help of various supermarkets in Australia like Aldi, Coles and Woolworths. The company like any other company in the same industry has desire to attain competency to compete strongly against its rival companies. To serve the purpose, new products have been planned to introduce to the market like drinking chocolate, marshmallow, candied nut, cocoa product and glazed fruit products. The planning is being done after identifying a fact presented by the IBIS world industry report that consumer preferences to chocolate related products are rapidly changing (Golev et al., 2016). Moreover, a sustainable business can only be attained if the company is flexible enough with the changing preference of customers. Furthermore, every new product is required to be presented to the market in a more attractive way, so that , it could increase its appeal among the customers (Ryan, 2016). A brief summary of situational analysis: Macro-environmental forces: Australia is one of the major markets in the Asia-Pacific region. Additionally, it is politically stable as well (Chong, 2014). Donalds Company will have better prospects in expending to a wider market at the national level. Australia has stable economy and the value of Australian dollar is strong (Manalo, Perera Rees, 2015). Hence, imported goods will be cheaper that is a good opportunity for Donalds Company as production will be cost-effective (Manalo, Perera Rees, 2015). Additionally, unemployment rate is considerably low in this country, which means company will face no such challenge to find skilled staffs (Manalo, Perera Rees 2015). Additionally, as per the report of IBIS, the chocolate industry has been predicted to have growths in the next five years and the growth will be around 2.2% (Ibisworld.com.au, 2018). However, there has been a rise in the health awareness related talks, which is why the production of harmful chocolates is under scrutiny (De Vogli, Kouvonen Gimeno , 2014). Additionally, the price of cocoa has also increased, which means that the company will have to face some economic-related challenges (De Vogli, Kouvonen Gimeno, 2014). Chocolates are being loved by Australian with different age groups like children aged (5-15), the teenagers and the adults (Biglia et al., 2015). The social trends had looked much in favor of the industry; however, in recent times, there has been a drift in the perception. Due to the news on different media channels, customers now have much more idea of the harmfulness that chocolate can cause. Moreover, chocolate is one of the kinds of fast-foods, which are strongly believed as one of the reasons for obesity (Poelmans Rousseau, 2016). It means that Donalds Company will require being flexible to the changing perception of customers to have a better response to their demands. Donald's Company will have support from the technological perspectives as the two organizations like Defense Science Technology Organization (DSTO) and Commonwealth Scientific and Industrial Research Organization (CSIRO) in conjunction to the Australian government are engaged in Research and Development (RD) works (Hunt et al., 2014). The environmental requirement is now a growing concern. Donalds Company will be largely benefitted from taking appropriate steps to reduce the wastages in the manufacturing sites. Additionally, adhering to Environmental protection Act 1974 will also guide to ways, which are required to attain an environmentally friendly business (Brown, Moodie, Cobiac, Mantilla Carter, 2017). Changing legal policies can be threats to the business. If the materials that are being used to manufacture the different kinds of chocolates get expensive then this may impact the cost of production. Moreover, business profitability will also be challenged (Brown et al., 2017). Micro-environmental factors: The Donalds Company has intended to expand to a wider market at the national level. In this mission, skilled employees will be needed. The purpose can be served through an effective recruitment process that will help to get the required workforce (Matuleviciene Stravinskiene, 2015). Customers are perhaps the biggest factor in their different responses will decide whether the product or service is successful. An effective marketing strategy will be a key in this regard apart from the manufacturing strategy and relationship with the suppliers (Matuleviciene Stravinskiene, 2015). Competition is also much high in the chocolate industry in Melbourne. Koko Black and Mork Chocolate Brew house are the two biggest competitors to the Donalds Company. Both the companies are centric to quality products. It means that product differentiation will be a key approach to maintain the competitiveness and a progressive profitable venture (Matuleviciene Stravinskiene, 2015). Supply chain management will be a key factor to utilize the expected impact of marketing strategy (Brandenburg, Govindan, Sarkis Seuring, 2014). The Donalds Company needs to have an effective supply chain management to live up to the expectations, which will be generated after the implementation of the marketing strategy. Moreover, relationships with suppliers will be very important to fulfill the demands of customers (Brandenburg et al., 2014). Additionally, an effective logistic operation is also required to transport the products within the committed deadline (Brandenburg et al., 2014). Investors will also be required after implementing the marketing strategy. They will provide the necessary funds required to facilitate the business. Repayment will also be required to make within or on the committed time. Investors will also grow on trust, which will help the company in long-term business (Pucheta?Martnez Garca?Meca, 2014). Media and the local community will also be important. M edia such as the use of different communication modes for marketing will help to reach much closer to the media and the customers. In addition to this, the company will get the opportunity through corporate social responsibility (CSR) related works (Korschun, Bhattacharya Swain, 2014). Product diversification is a big strength of Donalds Company as the chances of success will be much higher with the new product line. The company also has skilled employees; however, they will need some fresh hires of marketing experts. Those experts will guide to and will manage the entire marketing strategies. The company also has an effective supply chain and the logistics operation (Benur Bramwell, 2015). The company has some potential weaknesses like it targets only the premium customers and also the cost of production is high. There is a need to target even the middle-class family and also to implement effective measures to reduce the cost of production (Lo, Cornforth Chiong, 2015). The political and the economic stability of Australia provide opportunities to its business. Moreover, Donalds will be able to get benefits on imported goods (Cole Nightingale, 2016). The changing perception of customers and the uncertain legal policies are the biggest threats in Australia (Taghi an, DSouza Polonsky, 2015). Consumer behavior: This is very vital and will be decisive after bringing the products to the target market. Consumer behavior in Australia is very unpredictable as it is reported by the IBIS world industry. They have the idea that fast-foods are one of the major reasons behind the rising cases of obesity (De Vogli, Kouvonen Gimeno, 2014). Chocolate is also fast-food that people consume in huge numbers. Some customers those who select the product they do a little research on the content of the product. Moreover, they make it sure that they have only healthy foods. Such customers will be a challenge to the Donalds Company as they will not buy the products. Flexibility will be the key to success with the new product line (Leonidou et al., 2017). Target market analysis: The target market can be defined as a particular segment of the market that has been targeted with the launch of a new product or service. According to Gilani, Kazemi, Asadi, Samadzadeh Atashpanjeh (2014), setting a target market requires a very thorough study on the different factors that include the demographic, the behavioral, the geographic and the psychographic factors. In case of Donalds Company, the concerned factors are the demographic and the behavioral factors. The proposed product line has been planned to launch at the national level. The only concern for the products is the consumer behavior, which in context to the company has been considered as the target age groups and the consumer behaviors. The target age group for the proposed product line are the children aged (5-15), the teenagers and the adults. These groups are targeted because they consume a lot of chocolates (Gilani et al., 2014). Nevertheless, it is essential to the marketing strategy that it sends the products to the appropriate customer. Additionally, an effective marketing strategy should also have an improved understanding of the target audience. The growing awareness of obesity and the causes for it have created an environment where it is relatively difficult to predict the consumer behavior. Customers at any time can make their mind up and against a product. The Australian customers are now getting educated on the harmfulness of using chocolates. Flexibility will then be a key to survive for the company and to attain the desired success (Gilani et al., 2014). On inspecting the target market for Donalds Company, it looks evident that children aged from 5 to 15 and the teenagers will provide a potential business. However, children are not the decision maker. They are under the influence of their parents. A lot more will then depend on the parents and the relative action against the identified threats of eating chocolates (Gilani et al., 2014). This will indeed be advisable that the Donalds Company is much more flexible with the product differentiation. They may need to consider a change when a particular product is fetching fewer sales. Change may be in regards to the packaging or the addition of some attractive contents or to labeling it as a nutritional product. Such changes will only be done after inspecting the actual cause behind the reducing sales of that particular product (Gilani et al., 2014). Marketing strategy: Positioning map: Figure 1: Perceptual Mapping (Source: Pulker, Scott Pollard, 2018) Positioning statement: The products will be sold as usual through the various supermarket stores in Australia like Aldi, Coles and Woolworths. Products will be priced as discussed in the positioning map and will be made available to the customers. Products will be made available to customers in various sizes as they are already available in market. Different sizes will be made available to customers in different prices. The more emphasis will be given on the marketing message, which is necessary to draw the attention of customers. Customers will be made sure with the message that they are getting valuable products, which are also healthier. This is indeed necessary as more and more people are growing in concerns for healthier products. The positioning message will be as follows: Eat healthy and feel valued Marketing mix variables: Figure 2: Marketing Mix (Source: Huang Sarigll, 2014) Product This will include drinking chocolate, candied nut, marshmallow, cocoa product and glazed fruit products. These products are not new to the market but will be relatively new to the company. Moreover, they are taking an attempt to have diverse range of products, so that, they could answer to a rapidly changing consumer perception. The Australian chocolate industry can be highly affected from the concerns growing for obesity. Fast-food is one of the sources of obesity and chocolate being one of the kinds of it is in all sort of threat from the growing concern (De Vogli, Kouvonen Gimeno, 2014). The products have been positioned accordingly to suit the target customer with the different age group. For example, children in the age group of (5-15) have lesser buying capability as they are dependent on their parents. Moreover, drinking chocolate will suit those customers. Additionally, children can also make the purchase from their pocket money, which they get from their parents (Liu et al., 2017). Teenagers will be encouraged to make the purchase of cocoa products as this will be priced higher. Moreover, teenagers despite having the idea on the harmfulness of the product they do purchase they go on for it just to satisfy their temptation (Liu et al., 2017). Marshmallow and glazed fruit products will be best suited to the adult who looks for quality products. In such category, some customers need a high-quality product at the low price whereas few can afford high-quality products at high prices (Liu et al., 2017). Place Selecting an appropriate place to sell the products is very essential to ensure a very good start with the new product line. The concerned company should have an idea of its customers and the places where they will be largely found. As opined by Datta, Ailawadi van Heerde (2017), it is irrelevant to sell ice cream and cold products to people living in cold regions. Moreover, identifying a suitable place is much more important to produce a good result with the planned marketing strategies. The different product line will be made available to customers in different places. The major area of entry will be the traditional format of Donald's Company, which is to go to the supermarket stores like Woolworths, Aldi, and Coles. These are indeed a very good source to reach a wider customer base. Every single product will be displayed in the supermarket stores. This will be feasible as well because they have had a very good relationship with the different supermarket stores in Australia. Price This is also very vital as it influences the perception of customers. Pricing should be made according to the products and the values that it carries. Customers will purchase only those that are worth a value for them. Some customers make the purchase only when they have realized that the product or the service is of some use to them. Some make the purchase just to satisfy their needs. It is then very important to position the products carefully, so that, it meets the requirements of all. The product positioning is being done accordingly. Follow is a brief of pricing for different products: Product Price Marshmallow $0.94 / 100g, $2.20 / 225g Candied nut $8.00 / 500g Glazed fruit products $4.40 starting price Cocoa product $10.00 starting price Drinking chocolate $1.40 / 100g, $3.35 / 225g Table 1: Proposed Pricing for Different Products (Source: created by author) Promotion This is very essential to implement a marketing plan. Perhaps, a marketing plan will not be able to raise the appeal, which is required to attract the perception of customers. In the contemporary business, there are ample of promotional strategies that work well to communicate the planned message (Anderson, 2017). Roadside hoardings are a good source to advertise the product. Such hoardings are generally being mounted on some tall statured building or on the roadside at good heights to make this well evident to the customers (Anderson, 2017). Advertisements will also be made on the television during some popular daily soap or during the popular sports. These are the few occasions when many audiences used to be in front of the screen. Moreover, a large audience will then be able to see the launch of a new product line from Donalds Company (Anderson, 2017). Advertisements will also be given in the popular daily newspapers. This will also help to reach a good population of the audience in just a few days (Anderson, 2017). The advertisement will repeatedly be telecasted on the television for at least one month. In the newspapers, an advertisement will be made for 2-3 weeks (Anderson, 2017). Online promotion will also be there, which will mainly target the teenagers. A short video will be uploaded to the YouTube platform revealing the good in it (Anderson, 2017). Conclusion: To conclude, the prospects are good for the proposed product line in Australia. A healthy political and the economic aspects of the country will help to flourish the business. However, legal policies are one of the potential threats, which is quite uncertain. It can seriously impact the price of chocolates. Hence, competitiveness may be challenged as many customers have concerns about the cost-effective products. The social trend in Australia can be threatening also as many people are getting to know the adverse effect of fast-foods. Chocolate is one of the kinds of fast-foods may seriously get impacted by the rising concern for health-conscious foods. The company will also be required to take part in few corporate social responsibility (CSR) related works. This will help them to develop a brand image. Moreover, they are also required to reduce the wastages from the manufacturing sites. References: Anderson, C., (2017). Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy.Reference User Services Quarterly,57(2), 89-92. 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