Organizational Communication An Organization - 1823 Words

Originally I believed Organizational Communication to be simply about the sending of and receiving of messages effectively to accomplish a common goal within organizations. I was aware of the variety of methods organizations used to transmit messages; oral, written, and face-to face. I know from personal experience that organizations are always looking for people to join their organization who can communicate effectively; give and follow orders, listening skills, work well within a team environment, problem solve, give appropriate feedback and convey ideas clearly and concisely. Organizational communication serves several purposes. Organizational communication is used to complete tasks such as maintenance of policy and procedures, facilitate planning, coordination, and management of organizational operations. Organizational communication helps us accomplish task specific to roles and responsibilities within an organization and to develop relationships and resolve conflicts. Ultimately, organizational communication is the means through which organizations communicate its climate and culture; the very attitudes, values and goals by which the organization is shaped. Of all the books and textbooks, I have read for classes taken during this program, the one book that served to develop my understanding and philosophy of organizational communication was â€Å"Nuts! Southwest airlines crazy recipe for business and personal success† (1998). Southwest Airlines employee-oriented andShow MoreRelatedOrganizational Communication : An Organization1591 Words   |  7 PagesIntroduction The way in which individuals in an organization communicate with each other is what organizational communication is referred as in the simplest of terms. However, a little more precisely in terms of organizational communication as a field, it is defined as the consideration, study, and the censure of communication. Therefore, it would be safe to say organizational communication is not merely the transfer of a message from one party to another but it is also an element which shapes upRead MoreOrganizational Communication : An Organization4658 Words   |  19 Pages Organizational Communication Prespectives YourFirstName YourLastName University title INTRODUCTION Organizational Communication Perspectives Organizational communication perspectives refer to the different approaches to evaluating the interactions between individuals working in an organization. The criteria apply to horizontal, lateral and vertical communication. Organizational communication perspectives describe and illustrate the flow of information in an organization. Through theRead MoreOrganizational Communication : An Organization4433 Words   |  18 Pages Organizational communication Abdullah Allaboon Fairleigh Dickinson University Introduction Organizational communication perspectives refer to the different approaches a person can take to evaluate interactions among individuals working in an organization. There are three approaches in evaluating an interaction between employees in an organization, which are (1) Traditional perspective, (2) Interpretive perspective, and (3) Critical perspective (Papa, Daniels Spiker, 2007). ThoseRead MoreOrganizational Communication : An Organization2549 Words   |  11 PagesOrganizational Communications Organizational pollution is the process by which tasks and activities of a company or an organization are collected and coordinated in such a way that it will enhance the attainment of goals the collective group and an individual (Katherine Miller. 1999). It’s a component of effective management in a working environment. Organizational communication is a field of its own whereby it considers, analyzes, and criticizes on the role and responsibility of communication fromRead MoreThe Importance of Communication in Implementing Organizational Change: a Review of the Literature for Information Organizations2917 Words   |  12 PagesThe importance of communication in implementing organizational change: a review of the literature for information organizations Kelly M. Gordon San Jose State University School of Library and Information Science Foundations Workers at all levels of an organization, be they CEOs, middle managers, or entry-level staff, recognize that change is inevitable. However, the successful implementation of organizational change in response to changes in an organization’s external environment canRead MoreThe Definition Of Organizational Communication774 Words   |  4 PagesOver the years, the definition of organizational communication has been a highly-debated and complex facet of the scholarship. Researchers have placed a key importance on relationships between people within the organization and how the organization structures itself as a whole. Organizations are communicative, asserting the need of communication to help constitute the organization itself. Organizational communication has been defined as â€Å"the substance of organizing in the sense that through discursiveRead MoreHistory of Organizational Communication1537 Words   |  7 Pagesof the Field Reflection Paper | What is organizational communication? As a field organizational communication studies exactly what it sounds like the communication in organization. Defining the particulars of this often comes down to the researcher and the perspective that skew their opinions on the field. These subtle differences are why it takes Papa, Daniels and Spiker almost 16 pages to express their definition of their field of study. The organizational experiences of an individual have a hugeRead MoreOrganizational Trends: Increasing Productivity With Communication1383 Words   |  6 Pagesï » ¿Running head: ORGANIZATIONAL TRENDS: INCREASING PRODUCTIVITY WITH COMMUNICATION Organizational Trends: Increasing Productivity with Communication Organizational Trends: Increasing Productivity with Communication Organizational studies continues to gain respect and compel attention within many professional communities, include the business community. A trend in organizational behavior that will impact businesses for the next decade is how communication relates to productivity. The 21st centuryRead MoreHow Strategic Ambiguity Is Used To Create Favorable Impressions1123 Words   |  5 PagesHow strategic ambiguity is used to create favorable impressions organizational policies First, the present uncertainty definition is a straight outcome of relative perception of meaning. Being a strategy in Organizational Communication outlook, ambiguity remains essential to some consistent observation. Perception, Language as well as knowledge are wholly symbiotic. The reality experience if it is due to language, perception, memory, or something else, is a product of skipping outside the providedRead MoreThe School Of Public And Environmental Affairs1568 Words   |  7 Pagescontinuous occurrence throughout the growth of organizations and their success can be correlated with how adaptable the organization is to these changes. SPEA’s current organizational structure is not working effectively, so in order to remedy this problem, we must change the organizational structure within SPEA. I have created a plan that will solve the communication problems within SPEA while simultaneously enhancing the structure and culture of the organization. The School of Public and Environmental

A Brief Note On Federal Government Statistics Work...

According to federal government statistics: About 700 people a year are murdered on the job. Between 1992 and 2012, there were 14,770 workplace homicide victims. Staggering statistic, I know! If you are like me, you wonder where are these people working?! According to OSHA (Occupational Health and Safety Administration) certain work factors, processes and interactions put us at increased risk for violence. Examples include: Working with the public. Handling money, valuables or prescription drugs (e.g. cashiers, pharmacists). Carrying out inspection or enforcement duties (e.g. government employees). Providing service, care, advice or education (e.g. health care staff, teachers). Working with unstable or volatile persons (e.g. social services, or criminal justice system employees). Working in premises where alcohol is served (e.g. food and beverage staff). Working alone, in small numbers (e.g. store clerks, real estate agents), or in isolated or low traffic areas (e.g. washrooms, storage areas, utility rooms). Working in community-based settings (e.g. nurses, social workers and other home visitors). Having a mobile workplace (e.g. taxicab). Working during periods of intense organizational change (e.g. strikes, downsizing). Depending on factors such as time of day or geographic location risks for violence in these occupations can very greatly. Statistically, non-fatal workplace crimes are much more common. In 2009, according to the Bureau of Justice, there were 572,000Show MoreRelatedCommunity Health Nursing Final Exam Study Guide Essay15874 Words   |  64 PagesBeing brought to the ED is extremely expensive. Critical interventions are very costly, and so are all the diagnostic tests that must be done. They usually don’t have insurance. High mental heath issues in the homeless population. High risk for infections, trauma, violence. Don’t age very well. Where do they seek health care services? (pg. 425, Effects of Homeless on Health) Health care is usually crisis oriented and sought in emergency departments. Those who access health care have a hard time followingRead MoreDubais Political and Economic Development: Essay38738 Words   |  155 Pagesrequirements for the Degree of Bachelor of Arts with Honors in Political Science WILLIAMS COLLEGE Williamstown, Massachusetts MAY 10,2005 Table of Contents I Persian Gulf Development Literature Oil Curse Literature Arab and Islamic Factors Regional Ovemiew and Historical Background Dubais Development History I1 PI1 Explaining Dubai9sDevelopment Outcome Why Not Other Gulf States? Dubai versus the Development Literature IV Dubai in a Cornparatbe Corntext Saudi Arabia QatarRead More2006 Arroyo Case Study31910 Words   |  128 Pagesthe fictitious Arroyo Fresco Community Health Center and any other organization, either named Arroyo Fresco Community Health Center or otherwise. Other organizations cited in the case study also are fictitious, except for several national and government organizations. Because the case study is developed to train Baldrige Examiners and others and to provide an example of the possible content of a Baldrige application, there are areas in the case study where Criteria requirements are not addressedRead More2006 Arroyo Case Study31910 Words   |  128 Pagesbetween the fictitious Arroyo Fresco Community Health Center and any other organization, either named Arroyo Fresco Community Health Center or otherwise. Other organizations cited in the case study also are fictitious, except for several national and government organizations. Because the case study is developed to train Baldrige Examiners and others and to provide an example of the possible content of a Baldrige application, there are areas in the case study where Criteria requirements are not addressedRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesor for customer service please, call 1-800-CALL WILEY (225-5945). DeCenzo, David A, Robbins, Stephen P. Fundamentals of Human Resource Management—10th ed. ISBN-13 978-0470-16968-1 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Brief Contents PA RT 1 Chapter 1 Chapter 2 UNDERSTANDING HRM The Dynamic Environment of HRM 2 Fundamentals of Strategic HRM 28 PART 2 Chapter 3 Chapter 4 THE LEGAL AND ETHICAL CONTEXT OF HRM Equal Employment Opportunity 56 Employee Rights andRead MoreWireless Technology Essay16392 Words   |  66 PagesHornibrook Table of Contents Introduction to Wireless Technology 4 Overview of Wireless Technology 5 Science that Drove Wireless Development 6 Signal Types 10 Wireless Network Infrastructure 12 History of Wireless Technology 15 Social Factors that Drove Wireless Technology 19 Wireless Technology Timeline 24 Political Effects on Development 28 Legal Issues Related to Wireless Technology 30 Legal Concerns Related to the Development of Wireless Technology 31 Economics in RelationRead MoreOperational Risk Management50825 Words   |  204 Pages≈√ F M A G u i d e l i n e s on Operational Risk Management These guidelines were prepared by the Oesterreichische Nationalbank in cooperation with the Financial Market Authority Published by: Oesterreichische Nationalbank (OeNB) Otto-Wagner-Platz 3, 1090 Vienna, Austria Austrian Financial Market Authority (FMA) Praterstraße 23, 1020 Vienna, Austria Produced by: Oesterreichische Nationalbank Editor in chief: Gà ¼nther Thonabauer, Communications Division (OeNB) Barbara Nà ¶sslingerRead MoreCase Study148348 Words   |  594 Pages Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies around the world. Visit us on the World Wide Web at: www.pearsoned.co.uk ---------------------------------This edition published 2011  © Pearson Education Limited 2011 The rights of Gerry Johnson, Richard Whittington and Kevan Scholes to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Pearson Education is not responsibleRead MoreStudy Guide Essay25129 Words   |  101 Pagescourse both helpful and motivating. We send our best wishes as you work toward the completion of your program. Sincerely, Thomas M. Neal President All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without written permission from the publisher, except for the inclusion of brief quotation in review. Copyright  © 2014 by California Coast UniversityRead MorePrimary Sector of Economy17717 Words   |  71 Pagessector composition Global agricultural output from 1970 to 2008. This time covers the effects of the Green Revolution. Below is a list of countries by agricultural output in 2011. Agricultural output in 2011 | Rank | Country | Output in billions of US$ | Composition of GDP (%) | % of Global Agricultural Output | — |    World | 4,130.689 | 5.9% | 100.0% | 1 |   China | 670.893 | 9.6% | 16.2% | 2 |   India | 333.652 | 18.1% | 8.1% | — |   European Union | 323.284 | 1.8% | 7.8% | 3 |   United States

Stigma And Stigma Of Drug Addiction - 1478 Words

Nathan Krikorian Stigma of Addiction 10/20/2014 Drug addiction is stigmatized throughout society. Stigma is seen in all types of situations; race, religion, disease, mental health, addiction, what a person’s social and economic standing is. All those examples can be stigmatized, and we, ourselves, do this every day and may not know we are. Because society and especially the media has engrained these moral judgments in our minds about what is right or what is normal. But we should take a second to think about these things a little more in depth before defaulting to what we think we know about these problems. In the case of drug addiction, we see stigma in all types of shapes and sizes. Whether in the media or walking to class with a group of friends, we see it more often than not. That feeling you get when you see a person on the street walking through the rows of cars at a stoplight. Some people (myself included) roll up their windows and avoid eye contact hoping they will just walk by. Chances are that person is in that s ituation because of a serious addiction and really needs help, but isn’t afforded that chance because we the normal people avoid them at all cost. Maybe we can change that. Maybe we can break through these common stigmas and begin to make a change in the way addiction is viewed in society. We first need to ask ourselves what stigma actually is. The government of Western Australia Mental Health Commission defines stigma as, â€Å"†¦ a mark of disgrace thatShow MoreRelatedThe Stigma Of Drug Addiction1791 Words   |  8 PagesThe Stigma of Drug Addiction â€Å"Addiction is a choice not a disease†, is a common phrase that stigmatizes drug addiction in our everyday language. The lack of public knowledge about this social problem causes widespread stigmatization and discrimination of the ill. As a result, many individuals who seriously need professional help feel isolated and hopeless, making it harder for them to recover. Although, there are many efforts to reduce the stigma of addiction, false conceptsRead MoreAdolescent Stigma Towards Drug Addiction1830 Words   |  8 PagesAdolescent Stigma Towards Drug Addiction Ashley Bower Chapman University Adolescent Stigma Towards Drug Addiction Introduction The impact of stigma in today’s society is not studied enough, however, it should be because of the effects it can have on a persons life decisions. It is defined as a negative or shameful characteristic, more specifically, one that indicates a sign of disorder (Merriam-Webster Dictionary, 2011). The article addresses how individuals who abuse drugs are likelyRead MoreDrug Addiction : A Serious Illness1276 Words   |  6 Pages Drug addiction is a serious illness that can ultimately lead to the breakdown of families, long term psychological issues, and challenges that last a lifetime. People experiment with drugs for various reasons, whether it be for fun or to escape an unpleasant feeling. Some may try drugs the first time out of sheer curiosity, to fit in with friends who are using, or to enhance their performance at some activity. Others may try drugs to help them cope with difficulties in life. Drug addictionRead MoreStigm Notes On The Management Of Spoiled Ident ity1643 Words   |  7 Pagesbook, Stigma: Notes on the management of Spoiled Identity, Erving Goffman defined stigma as an â€Å"attribute that is deeply discrediting† and that reduces the bearer â€Å"from normal being to a person that is tainted† (Goffman 1963, p. 3). It is considered a form of stereotype or labeling of a person or group based on their illness and handicap. The topic that I will be discussing in this paper is Alcoholism, how people who are alcohol dependence are stigmatized and ways to help reduce the stigma and discriminationRead MoreIs There Anybody Out There?. Maia Szalavitz, Author Of1484 Words   |  6 Pagesabout our finger-pointing mentality on drug abuse, â€Å"Addiction is one of the most serious health problems we face today, and as of 2010, more than 23 million people have an addiction to drugs, and according to the National Institutes of Health, these addictions contribute to more than 100,000 deaths per year.† Drug abuse is a major problem in the United States and throughout the world as more and more people become addicted every day. When you hear the words drug addict you think of desensitizing termsRead MoreWarning : Side Effects On Health874 Words   |  4 PagesWarning: Side Effects During a Methadone study, a misuser articulates experiences with addiction stigma by stating, â€Å"They look at you like you’re a drug addict and then they look at you like they can treat you any way they want. You know what I mean. You’re a drug addict. Well, you’re lower than I am if you use drugs.† (Earnshaw, et. al, 8). Impacts of addiction can be felt by the whole community. Administration of psychoactive medication is a valuable technique of treatment for ailments, but irresponsibleRead MoreA False Explanation Of The Nature, Purpose And Goals Of A Research Team1125 Words   |  5 Pagessurveys will be given prior to entering the program, after completion of the first step, after completion of the program, and four months after completion of the program. The between-subjects variable will be addiction type. There will be an alcohol abuser group, drug abuser group, and combined drug and alcohol group. There will be 100 participants in each group. Ti me will be the independent variable, and the dependent variable will be self-deception. Self deception will be measured by the self-deceptionRead MorePlaying The Odds On Society975 Words   |  4 Pagesin close proximity to the addict’s life are the first to recognize the illness and stigmatize the individual. The job of the addict is to remain as discreet as possible in order for his or her stigma to remain hidden from public view. But once recognition of the addict’s deviance occurs, a powerful stigma is born leading the majority of people in close relation to develop shameful views on the freshly labeled man or woman. In order to be recognized by others as an addict, there are several uniqueRead MoreMaia Szalavitz, Author Of Unbroken Brain, Points Out In1270 Words   |  6 Pagesabout our finger-pointing mentality on drug abuse, â€Å"Addiction is one of the most serious health problems we face today, and as of 2010, more than 23 million people have an addiction to drugs, and according to the National Institutes of Health, these addictions contribute to more than 100,000 deaths per year.† Drug abuse is a major problem in the United States and throughout the world as more and more people become addicted every day. When you hear the words drug addict you think of desensitizing termsRead MoreWhen You Hear The Words Drug Addict You Think Of Desensitizing1369 Words   |  6 Pagesthe words drug addict you think of desensitizing terms, like â€Å"junkie† or â€Å"crack head† and when you see someone panhandling for money on the street, passed out, or swaying in a doorway you lik ely wonder, â€Å"why don’t they just get help?† Maia Szalavitz, author of Unbroken Brain, points out an article about our finger-pointing mentality on drug abuse, â€Å"Addiction is one of the most serious health problems we face today and as of 2010, more than 23 million people have an addiction to drugs. According

Role Of Designs And Marketing Capabilities - Myassignmenthelp.Com

Question: Discuss about the Role Of Designs And Marketing Capabilities. Answer: Introduction: Competency is largely seen as a key to maintain a progressive trend of profitability and also acquiring a sustainable business process (Sohn, Kim Jang, 2014). Such competency is attained through various business strategies that also include having a competitive marketing strategy, which could generate much attention among the target customers and increase the chances to get sold among them (Liu, Li, Chen Balachander, 2017). As stated, a competitive marketing strategy might be an important aspect to popularize a newly launched product or service or to increase the sales of existing products or services. A competitive marketing strategy can be attained by designing it appropriately under the guidance of marketing experts who are well experienced in doing such thing (Huotari Hamari, 2017). This particular study presents a marketing plan for Donalds Company, which is specialized in making chocolates. The plan is required to support it to enhance its competitiveness with the products like drinking chocolate, cocoa product, marshmallow, candied nut and glazed fruit products, which will be new to this company. These products will enhance competitiveness as opined by the company; these are some rarest concepts to the chocolate lovers. Moreover, if these products are launched with an appropriate marketing plan, chances of success according to the company will increase. This looks feasible also as according to Bettiol et al. (2016), marketing strategy is now like a weapon that is being used to influence the perception of customers as governed by the three different views of Aristotelian Appeal Ethos, Pathos, and Logos. The main purpose of this assignment is to present a marketing plan that could suitably place the proposed product line of the Donalds Company with enhanced opportunities for business incrimination and reduced risks from various factors like consumer behavior and the legal policies of the Australian government. Brief summary of the company: Donald's Company is being owned by "Donald B" and is based in Melbourne. The company is specialized in making chocolates. The prepared chocolates are then sent to customers with the help of various supermarkets in Australia like Aldi, Coles and Woolworths. The company like any other company in the same industry has desire to attain competency to compete strongly against its rival companies. To serve the purpose, new products have been planned to introduce to the market like drinking chocolate, marshmallow, candied nut, cocoa product and glazed fruit products. The planning is being done after identifying a fact presented by the IBIS world industry report that consumer preferences to chocolate related products are rapidly changing (Golev et al., 2016). Moreover, a sustainable business can only be attained if the company is flexible enough with the changing preference of customers. Furthermore, every new product is required to be presented to the market in a more attractive way, so that , it could increase its appeal among the customers (Ryan, 2016). A brief summary of situational analysis: Macro-environmental forces: Australia is one of the major markets in the Asia-Pacific region. Additionally, it is politically stable as well (Chong, 2014). Donalds Company will have better prospects in expending to a wider market at the national level. Australia has stable economy and the value of Australian dollar is strong (Manalo, Perera Rees, 2015). Hence, imported goods will be cheaper that is a good opportunity for Donalds Company as production will be cost-effective (Manalo, Perera Rees, 2015). Additionally, unemployment rate is considerably low in this country, which means company will face no such challenge to find skilled staffs (Manalo, Perera Rees 2015). Additionally, as per the report of IBIS, the chocolate industry has been predicted to have growths in the next five years and the growth will be around 2.2% (Ibisworld.com.au, 2018). However, there has been a rise in the health awareness related talks, which is why the production of harmful chocolates is under scrutiny (De Vogli, Kouvonen Gimeno , 2014). Additionally, the price of cocoa has also increased, which means that the company will have to face some economic-related challenges (De Vogli, Kouvonen Gimeno, 2014). Chocolates are being loved by Australian with different age groups like children aged (5-15), the teenagers and the adults (Biglia et al., 2015). The social trends had looked much in favor of the industry; however, in recent times, there has been a drift in the perception. Due to the news on different media channels, customers now have much more idea of the harmfulness that chocolate can cause. Moreover, chocolate is one of the kinds of fast-foods, which are strongly believed as one of the reasons for obesity (Poelmans Rousseau, 2016). It means that Donalds Company will require being flexible to the changing perception of customers to have a better response to their demands. Donald's Company will have support from the technological perspectives as the two organizations like Defense Science Technology Organization (DSTO) and Commonwealth Scientific and Industrial Research Organization (CSIRO) in conjunction to the Australian government are engaged in Research and Development (RD) works (Hunt et al., 2014). The environmental requirement is now a growing concern. Donalds Company will be largely benefitted from taking appropriate steps to reduce the wastages in the manufacturing sites. Additionally, adhering to Environmental protection Act 1974 will also guide to ways, which are required to attain an environmentally friendly business (Brown, Moodie, Cobiac, Mantilla Carter, 2017). Changing legal policies can be threats to the business. If the materials that are being used to manufacture the different kinds of chocolates get expensive then this may impact the cost of production. Moreover, business profitability will also be challenged (Brown et al., 2017). Micro-environmental factors: The Donalds Company has intended to expand to a wider market at the national level. In this mission, skilled employees will be needed. The purpose can be served through an effective recruitment process that will help to get the required workforce (Matuleviciene Stravinskiene, 2015). Customers are perhaps the biggest factor in their different responses will decide whether the product or service is successful. An effective marketing strategy will be a key in this regard apart from the manufacturing strategy and relationship with the suppliers (Matuleviciene Stravinskiene, 2015). Competition is also much high in the chocolate industry in Melbourne. Koko Black and Mork Chocolate Brew house are the two biggest competitors to the Donalds Company. Both the companies are centric to quality products. It means that product differentiation will be a key approach to maintain the competitiveness and a progressive profitable venture (Matuleviciene Stravinskiene, 2015). Supply chain management will be a key factor to utilize the expected impact of marketing strategy (Brandenburg, Govindan, Sarkis Seuring, 2014). The Donalds Company needs to have an effective supply chain management to live up to the expectations, which will be generated after the implementation of the marketing strategy. Moreover, relationships with suppliers will be very important to fulfill the demands of customers (Brandenburg et al., 2014). Additionally, an effective logistic operation is also required to transport the products within the committed deadline (Brandenburg et al., 2014). Investors will also be required after implementing the marketing strategy. They will provide the necessary funds required to facilitate the business. Repayment will also be required to make within or on the committed time. Investors will also grow on trust, which will help the company in long-term business (Pucheta?Martnez Garca?Meca, 2014). Media and the local community will also be important. M edia such as the use of different communication modes for marketing will help to reach much closer to the media and the customers. In addition to this, the company will get the opportunity through corporate social responsibility (CSR) related works (Korschun, Bhattacharya Swain, 2014). Product diversification is a big strength of Donalds Company as the chances of success will be much higher with the new product line. The company also has skilled employees; however, they will need some fresh hires of marketing experts. Those experts will guide to and will manage the entire marketing strategies. The company also has an effective supply chain and the logistics operation (Benur Bramwell, 2015). The company has some potential weaknesses like it targets only the premium customers and also the cost of production is high. There is a need to target even the middle-class family and also to implement effective measures to reduce the cost of production (Lo, Cornforth Chiong, 2015). The political and the economic stability of Australia provide opportunities to its business. Moreover, Donalds will be able to get benefits on imported goods (Cole Nightingale, 2016). The changing perception of customers and the uncertain legal policies are the biggest threats in Australia (Taghi an, DSouza Polonsky, 2015). Consumer behavior: This is very vital and will be decisive after bringing the products to the target market. Consumer behavior in Australia is very unpredictable as it is reported by the IBIS world industry. They have the idea that fast-foods are one of the major reasons behind the rising cases of obesity (De Vogli, Kouvonen Gimeno, 2014). Chocolate is also fast-food that people consume in huge numbers. Some customers those who select the product they do a little research on the content of the product. Moreover, they make it sure that they have only healthy foods. Such customers will be a challenge to the Donalds Company as they will not buy the products. Flexibility will be the key to success with the new product line (Leonidou et al., 2017). Target market analysis: The target market can be defined as a particular segment of the market that has been targeted with the launch of a new product or service. According to Gilani, Kazemi, Asadi, Samadzadeh Atashpanjeh (2014), setting a target market requires a very thorough study on the different factors that include the demographic, the behavioral, the geographic and the psychographic factors. In case of Donalds Company, the concerned factors are the demographic and the behavioral factors. The proposed product line has been planned to launch at the national level. The only concern for the products is the consumer behavior, which in context to the company has been considered as the target age groups and the consumer behaviors. The target age group for the proposed product line are the children aged (5-15), the teenagers and the adults. These groups are targeted because they consume a lot of chocolates (Gilani et al., 2014). Nevertheless, it is essential to the marketing strategy that it sends the products to the appropriate customer. Additionally, an effective marketing strategy should also have an improved understanding of the target audience. The growing awareness of obesity and the causes for it have created an environment where it is relatively difficult to predict the consumer behavior. Customers at any time can make their mind up and against a product. The Australian customers are now getting educated on the harmfulness of using chocolates. Flexibility will then be a key to survive for the company and to attain the desired success (Gilani et al., 2014). On inspecting the target market for Donalds Company, it looks evident that children aged from 5 to 15 and the teenagers will provide a potential business. However, children are not the decision maker. They are under the influence of their parents. A lot more will then depend on the parents and the relative action against the identified threats of eating chocolates (Gilani et al., 2014). This will indeed be advisable that the Donalds Company is much more flexible with the product differentiation. They may need to consider a change when a particular product is fetching fewer sales. Change may be in regards to the packaging or the addition of some attractive contents or to labeling it as a nutritional product. Such changes will only be done after inspecting the actual cause behind the reducing sales of that particular product (Gilani et al., 2014). Marketing strategy: Positioning map: Figure 1: Perceptual Mapping (Source: Pulker, Scott Pollard, 2018) Positioning statement: The products will be sold as usual through the various supermarket stores in Australia like Aldi, Coles and Woolworths. Products will be priced as discussed in the positioning map and will be made available to the customers. Products will be made available to customers in various sizes as they are already available in market. Different sizes will be made available to customers in different prices. The more emphasis will be given on the marketing message, which is necessary to draw the attention of customers. Customers will be made sure with the message that they are getting valuable products, which are also healthier. This is indeed necessary as more and more people are growing in concerns for healthier products. The positioning message will be as follows: Eat healthy and feel valued Marketing mix variables: Figure 2: Marketing Mix (Source: Huang Sarigll, 2014) Product This will include drinking chocolate, candied nut, marshmallow, cocoa product and glazed fruit products. These products are not new to the market but will be relatively new to the company. Moreover, they are taking an attempt to have diverse range of products, so that, they could answer to a rapidly changing consumer perception. The Australian chocolate industry can be highly affected from the concerns growing for obesity. Fast-food is one of the sources of obesity and chocolate being one of the kinds of it is in all sort of threat from the growing concern (De Vogli, Kouvonen Gimeno, 2014). The products have been positioned accordingly to suit the target customer with the different age group. For example, children in the age group of (5-15) have lesser buying capability as they are dependent on their parents. Moreover, drinking chocolate will suit those customers. Additionally, children can also make the purchase from their pocket money, which they get from their parents (Liu et al., 2017). Teenagers will be encouraged to make the purchase of cocoa products as this will be priced higher. Moreover, teenagers despite having the idea on the harmfulness of the product they do purchase they go on for it just to satisfy their temptation (Liu et al., 2017). Marshmallow and glazed fruit products will be best suited to the adult who looks for quality products. In such category, some customers need a high-quality product at the low price whereas few can afford high-quality products at high prices (Liu et al., 2017). Place Selecting an appropriate place to sell the products is very essential to ensure a very good start with the new product line. The concerned company should have an idea of its customers and the places where they will be largely found. As opined by Datta, Ailawadi van Heerde (2017), it is irrelevant to sell ice cream and cold products to people living in cold regions. Moreover, identifying a suitable place is much more important to produce a good result with the planned marketing strategies. The different product line will be made available to customers in different places. The major area of entry will be the traditional format of Donald's Company, which is to go to the supermarket stores like Woolworths, Aldi, and Coles. These are indeed a very good source to reach a wider customer base. Every single product will be displayed in the supermarket stores. This will be feasible as well because they have had a very good relationship with the different supermarket stores in Australia. Price This is also very vital as it influences the perception of customers. Pricing should be made according to the products and the values that it carries. Customers will purchase only those that are worth a value for them. Some customers make the purchase only when they have realized that the product or the service is of some use to them. Some make the purchase just to satisfy their needs. It is then very important to position the products carefully, so that, it meets the requirements of all. The product positioning is being done accordingly. Follow is a brief of pricing for different products: Product Price Marshmallow $0.94 / 100g, $2.20 / 225g Candied nut $8.00 / 500g Glazed fruit products $4.40 starting price Cocoa product $10.00 starting price Drinking chocolate $1.40 / 100g, $3.35 / 225g Table 1: Proposed Pricing for Different Products (Source: created by author) Promotion This is very essential to implement a marketing plan. Perhaps, a marketing plan will not be able to raise the appeal, which is required to attract the perception of customers. In the contemporary business, there are ample of promotional strategies that work well to communicate the planned message (Anderson, 2017). Roadside hoardings are a good source to advertise the product. Such hoardings are generally being mounted on some tall statured building or on the roadside at good heights to make this well evident to the customers (Anderson, 2017). Advertisements will also be made on the television during some popular daily soap or during the popular sports. These are the few occasions when many audiences used to be in front of the screen. Moreover, a large audience will then be able to see the launch of a new product line from Donalds Company (Anderson, 2017). Advertisements will also be given in the popular daily newspapers. This will also help to reach a good population of the audience in just a few days (Anderson, 2017). The advertisement will repeatedly be telecasted on the television for at least one month. In the newspapers, an advertisement will be made for 2-3 weeks (Anderson, 2017). Online promotion will also be there, which will mainly target the teenagers. A short video will be uploaded to the YouTube platform revealing the good in it (Anderson, 2017). Conclusion: To conclude, the prospects are good for the proposed product line in Australia. A healthy political and the economic aspects of the country will help to flourish the business. However, legal policies are one of the potential threats, which is quite uncertain. It can seriously impact the price of chocolates. Hence, competitiveness may be challenged as many customers have concerns about the cost-effective products. The social trend in Australia can be threatening also as many people are getting to know the adverse effect of fast-foods. Chocolate is one of the kinds of fast-foods may seriously get impacted by the rising concern for health-conscious foods. The company will also be required to take part in few corporate social responsibility (CSR) related works. This will help them to develop a brand image. Moreover, they are also required to reduce the wastages from the manufacturing sites. References: Anderson, C., (2017). Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy.Reference User Services Quarterly,57(2), 89-92. 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